The web design process for RISE Speaking & Consulting was carried out with the intention of providing people of all ages and demographics with an impactful and intuitive online experience. RISE’s primary demographics are students, student organization leaders, and business executives, and the web designers at Virtual Image needed to create a website that appealed to this wide range of clientele.

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A website, much like a product or a service, is a reflection of your company or your organization. With just a click of a mouse or a tap of a finger, an impression of your company or business is immediately formed in a visitor’s mind. Is your website taking too long to load? Bad impression. Is your website tough to navigate or hard to look at? Bad impression. Does your website look dated? You can see where we are going with this.

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The need for responsive web design began with mobile web browsing. More specifically, the iPhone was one of the first mobile devices to support and feature a fully-functional and intuitive web browser, thus opening the doors to other, more advanced mobile browsing experiences. Since then, the boundaries of mobile browsing have been extended and mobile browsing has begun to supersede foundational web browsing experiences that exist on desktop PCs and laptops. The web browsing landscape has been changed, and, accordingly, an array of mobile hardware devices has found its place on store shelves and in our pockets.

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