Today, there are a variety of advertising platforms you can choose from to build brand awareness and boost sales. Facebook Ads and Google Ads are the top pay-per-click advertising platforms that can generate great?results?if used correctly. Many businesses use both to achieve maximum visibility,?drive more leads?and sales, and find new customers. However, if your advertising […]

Read More →

Who is Capa Granite? Capa Granite offers Granite, Quartz, and Marble countertop fabrication, installation and design to customers in the Greater Hamilton, Burlington, Oakville and Brantford areas. What They Needed The Capa Granite team came to Virtual Image with a goal in mind – they wanted a unique, fully responsive redesign that would embody both […]

Read More →

What is PPC? PPC, otherwise known as “Pay-Per-Click,” is a model of online marketing through which businesses pay a fee every time one of their advertisements is clicked. The most common and popular form of PPC marketing appears in the form of search engine advertisements such as Google AdWords and Bing Ads. How does it […]

Read More →

Today, creating and maintaining a successful website is more than just a one-step process. Many clients believe that once their website has been uploaded to the Internet, it is readily available to their target demographic; however, without a proper promotional strategy, a website can be lost within hundreds of pages of search engine results. In addition, tactile, paper-based directories such as Yellow Pages have fallen behind in our digital age. Search Engine Marketing campaigns such as Google AdWords have demonstrated both proficiency and cost efficiency when compared to Yellow Pages, resulting in measurable, higher quality results. Google AdWords is one example of an SEM strategy, but you are probably still asking yourself: “What is SEM, and why should I care?”

Read More →