What is SEO?
Search Engine Optimization (SEO) refers to a variety of strategies through which the visibility of a website or a web page in search engine results is increased. SEO is often considered to be an “organic” or “natural” process since a website’s ranking in search engine results is determined by its structure, layout, and content as opposed to other marketing or advertising strategies.
SEO is not a one-step process. There are a variety of aspects and strategies in every SEO campaign and the effectiveness of these strategies relies on a variety of factors. Every SEO campaign should be tailored to the needs and goals of the organization in question, and all possible strategies should be considered before moving forward. Strategies such as keyword loading, link building, geographical targeting, and copywriting can be implemented into an SEO campaign in order to achieve the highest possible search engine ranking for your business or organization.
How Can Your Business Benefit From SEO?
All SEO campaigns are created with one main goal in mind: to increase a website’s online visibility, thus increasing a business’ profits. The majority of a website’s traffic is determined and driven by commercial search engines such as Google and Bing. This means that a website’s ranking in search engine results directly influences how many visitors a website receives on a yearly, monthly, daily, and hourly basis.
By maximizing your website’s online visibility and increasing its search engine ranking, you will be increasing the amount visitors and potential customers that your website receives. In a nutshell, more website traffic can lead to more revenue for your business or organization.
Staying Committed To Your Website’s Visibility
One of the greatest challenges that website owners face is staying committed to their search engine optimization efforts. Oftentimes, business owners will become disengaged from their SEO strategies after their website has launched and will begin to notice a decrease in their website’s online visibility. This decrease occurs because search engines such as Google and Bing reward those who are committed to their website’s organic ranking. A website that is being consistently updated will, more often than not, rank higher than a website that only receives updates once a year.
At Virtual Image, our Google certified experts will work with you to create a profitable SEO campaign that is tailored to the needs of your business. Monthly SEO reports are available upon request, which can help encourage businesses of all sizes to stay committed to their search engine optimization efforts.