PPC (Pay-Per-Click) advertising is an amazing tool for reaching customers online. It acts as a?pull marketing technique?that brings customers to you based on their searches. Through PPC, advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase the chances of converting these leads into buyers or […]

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If you think that speeding up your website is not important then think again. Even a one-second delay in page load time can result in: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions (sales) A few extra seconds in speed could have a huge impact on your ability to engage website visitors and […]

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It seems that just about everyone is trying to sell something online today, and there is a constant push to increase traffic and conversions. But after you’ve assembled your basic marketing strategy, how do you decide which tactics are going to give you the best results? Here are six ways to boost your eCommerce sales and […]

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AODA – the Accessibility for Ontarians with Disabilities Act, aims to identify, remove, and prevent barriers for people with disabilities in regards websites in particular. It applies to private or a non-profit organization with more than 50 employees and public sector organizations. Essentially it states that new public websites, significantly refreshed websites and any web content […]

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As we enter into the third decade of the 21st century, the need for speed has risen when it comes to websites and website SEO. Speed has become vital for several reasons that range from improved page ranking to a higher conversion rate. Improved Ranking in Google Search: Google’s algorithm uses website speed as one […]

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